We believe that transparency is key to trustworthy relationships with our stakeholders. We endorse the principles of the Initiative for a Transparent Civil Society (developed by Transparency International) and have committed to providing the following information:
1. General Information
Name: 24 GOOD DEEDS
77 Charles St. W, Unit 1401
Toronto ON, M5S 0B2, Canada
Founding year: 2020
2. Statutes and objectives
You can download our statutes here (in German): Statutes from 2019
Mission: Our mission can be summarized as follows:
2.1 Raising awareness of society’s challenges
For every day of the advent season, each of the calendar’s 24 doors enable donors to gain insight into a different world, providing a connection between the donor and the recipient, which leads to a personal interaction with the issue at hand.
2.2 Collecting donations for impactful projects
With each door that is opened, one good deed is implemented by a non-profit organization. In 2019, 119 organizations applied to be included in the calendar. The good deeds are selected based on a number of selection criteria developed according to international best practice. Project impact, and organizational transparency and sustainability are among the key criteria for selection that ensure the donations reach their target audiences and that goals are achieved.
2.3 A positive donor experience during the Holiday season
Every day, after learning about a specific issue, donors can immediately contribute to the solution and are able to see what their donation can achieve. Our unique project combines a whimsical Advent Calendar with the feel-good sentiment of making a positive difference in the world.
3. Latest confirmation from the CRA about the recognition as a non-profit and tax-exempted entity
The latest confimation by the finance authority can be downloaded here: Letters Patent (OBCA) – dated Oct 1, 2020
4. Names and roles of key decision-makers
Persons authorized to take decisions regarding statutory or contractual matters: Sebastian Wehkamp (Chairman), Ute Shaw (Director and Head of North America).
5. Personnel structure
President and Chairman: Sebastian Wehkamp – German Founder (since 2011) – firstname.lastname@example.org
Director and Head of North America: Ute Shaw (since 2020) – email@example.com
Director: Kathrin Bohr (since 2021) – firstname.lastname@example.org
Legal Affairs: Ted Maduri, DLA Piper (since 2020) – email@example.com
Project Selection: Chandra Drevjany (since 2021) – firstname.lastname@example.org
Strategic Development and Treasurer: Carlos Daniel (since 2020) – email@example.com
Public Relations: Laurie Zakreski, ZAK COM (since 2020) – firstname.lastname@example.org
Social Media Lead: Erika War (since 2020) – email@example.com
Project Management: Stefanie Kamps (since 2022) – firstname.lastname@example.org
IT Consultant: Dr. Babs Ahland-Dreksler (since 2021) – email@example.com
6 & 7. Source of funds and use of funds
Donors support a good deed every day during Advent thanks to their donation to an aid organization. The donation is of one $ per day (for the $24 donation calendar). From this daily donation, 75% are directed to the aid project, with 25% going to the production of the 24 GOOD DEEDS Advent Calendar. As a not-for-profit organisation we commit to keep the latter amount to a low level and invest voluntary work, in order to comply with those regulations.
As a charitable organization, we are committed to maintaining this second part as low as possible and also invest our own time voluntarily for the work required. We are striving towards a lowering of our administrative expenses in the next year. Costs however exist for the production of the calendars, the maintenance of our website and donation form, tax advisors and to a small part for public relations of our association. Since our administrative workload increased in the past years, we do employ since 2021 a part-time social media lead.
You can find a detailed account of our use of the funds as well as income and expenditure information in our Transparency report 2018-2019.
8. Contractual agreements with third parties